In 2008, BSCG conducted an economic analysis of Proposition 2 for the Humane Society of the United States. The successful ballot measure created standards for confined animals, most notably egg-laying hens. After a detailed examination of the economics of the egg industry, we found that production price increases likely would be minimal, that cage-free production likely would expand, and that cage-free egg prices likely would decrease. Our analysis was utilized by the client to educate voters and the media about the potential effects of the measure.